· 2 min read

Lessons From Shipping, Stalling, and Listening to Users

indie-hacker chrome-extensions product-development user-feedback

Building Clipboard Manager Pro taught me something I didn’t expect to learn.

The Quick Start

I built the MVP fast—used AI for coding assistance and landing page design. Published to Chrome Web Store. Shared across communities. Early adoption felt encouraging.

Then momentum stopped.

The Plateau

A few weeks in, engagement flatlined. I kept adding features. Refined the interface. Expanded distribution. Nothing moved the needle.

I was guessing. Shipping what I thought users wanted instead of what they actually needed.

Two Turning Points

1. Unexpected Validation

I discovered an Amazon employee actively using the extension. Not just installed—using it daily.

That single data point changed everything. Someone at a major tech company found enough value in my tool to incorporate it into their workflow. The product wasn’t broken. I just needed to keep going.

2. The Privacy Question

Users kept asking about clipboard data syncing. Valid concern—clipboard history can contain sensitive information.

Instead of dodging the question, I built the solution:

Addressing the concern directly converted skeptics into advocates.

The Enterprise Signal

Analytics revealed something interesting: multiple users sharing the same corporate email domains. Teams were adopting the tool organically.

This wasn’t consumer growth. This was B2B potential I hadn’t considered.

What I Learned

No matter how small or plain a tool may seem, there will always be people who need it.

The key is solving authentic problems. Not imagined ones. Not features you think are cool. Problems real people actually have.

Ship fast. Listen carefully. Respond to feedback. That’s the formula.